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Basic Etiquette for Sales Outreach

December 19, 2016

One secret to a successful business is customer relationship. Ventures who manage to attract, build and maintain good relationship with the buyers win the game. But pulling the attention of a specific market is easier said than done.

Many have tried, but few have reaped the full benefits of their investment. On average, 95% of startup businesses cease operation after five years, and this says a lot about how effective entrepreneurs are in handling relation to their customers.

Today, we’ve listed six basic etiquette all startup and even seasoned businessmen should practice in conducting their communications with prospect clients.

Be personal

With tons of ads, promotional materials, coupon codes and discounts proliferating around the web, it’s easy for anyone to get fed up with the mainstream strategies. In the part of customers, this means finding websites or offers that are relevant and which they could verify.

On the part of marketers and companies as a whole, addressing this issue would mean calling prospect clients and talking to them in person. No one appreciates it when you’re just given automated information and assisted by a pre-programmed bot. To build an effective relationship, be sure to spend some time talking to actual customers.

Use natural, conversational language

This one applies not only to personal calls but also to emails, text messages and social media responses. Automation has paved the way for the creation of templates that can be used by anyone to create messages. And while this remains an acceptable process, not all customers appreciate receiving one that obviously follows the same template with the rest of the emails they got for the day.

Send a message to clients the way you naturally communicate. Of course, formal and decent language has to be used. Using a conversational tone has the potential of building more authentic business relationship that could go a long way.

Don’t be annoying

There is a thin line that divides being persistent and annoying. In business, the latter is a real turnoff. A client’s time is valuable so you should make the best out of it when you make the call. While it’s a recommended practice to make follow-up calls after your initial transaction, you should also be careful in putting some degree of moderation on your calls.

Dropping messages every hour can be real annoying especially for busy clients. Schedule your calls, be polite and be ready to move on when a prospect lead no longer shows interest.

Connect through the appropriate social media platforms

We’ve all been hearing this before – social media platforms are not created equal. To maximize your marketing or selling strategies, you must identify what specific platforms do your main market use. This way, you can focus your messaging on those avenues and not waste time campaigning on sites which will most likely not reach them.

Being on the right platform also makes you more relevant to their needs.

Be wise in using LinkedIn

LinkedIn is ideal for building one’s professional network but this doesn’t mean you can just add or follow anyone that appears to be working on the same industry as you do.

If the goal is to build a long-lasting professional circle, then it’s best to add and engage with those people whom you have first-hand experience in working with.

Find the right timing

In business, timing matters most. No matter how good your approach is, it wouldn’t leave much impact if you pitch it at the wrong time. Same can be applied when sending someone a message. Surely, it would be against courtesy to send a private message during wee hours when your prospect client is already heading to bed.

The safest pick would be during business hours unless they specifically instruct you to give them a call at a certain time.


There is no shortcut to success. All companies who have built solid reputation worked in engaging well with their customers. You can do the same. Start beefing up your network using the list we have above!

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